Most people get into the dog breeding business for a one of two reasons, either to make money, or because they love the breed. Some breeders are successful and improve the breed, while the majority end up damaging it. We will try to guide you on how to better the breed. If done properly, you can end up making money as well.

The reality is that 50% of new breeders will be out of the business within the first two years, and another 20-30% will be out of business in 3 years. That leaves 20%. Of this 20%, 10% is struggling to either break even, at a small loss or profit, while the other 10% does well and has a profitable business.

Wait, so you’re telling me only 10% actually make money for an extended period of time?

That’s exactly right. Most that decide to become breeders have seen dogs like Dax, Miagi, Bullseye & Magoo (these dogs have made their owners a lot of money) and think that if they get a dog off them, they will get rich too. Unfortunately, this isn't the case, and many end up frustrated and disappointed.

First Understand the History




The American Bully breed was created around 1990 and gained recognition and establishment in 2004 with the inception of the A.B.K.C Registry. 


The United Kennel Club or UKC recognized the American Bully breed in 2013. There are other registries, but for the purposes of this article we will mention the main few- which are the ABKC, RKC, BBCR and UKC. 

The American Bully breed has been selectively bred to give America’s breed, the American Pit Bull Terrier, a new direction and outlet. 

Like with the American Staffordshire Terrier, which is also an off breed of the American Pit Bull Terrier, all the positive characteristics of the breed’s ancestry were kept. Including loyalty, stability with humans and children, along with their physical attributes.

Traits of dog aggression and gameness have been selectively bred out. (Doesn't mean it does not still exist, but most good breeders have attempted to rid their stock of dog aggression) Pit Bulls and American Bullies have no future and purpose for those traits. (With the exception of American Pit Bull Terrier owners that utilize their dog's gameness in weight pulling or sporting such as hunting)

What differentiates this breed from the American Staffordshire Terrier and American Pit Bull Terrier from the American bully is the dog's physical appearance. This breed has heavier bone structure and a “Bullier” build. A reinvented breed was formed with the purpose of being the ultimate companion breed, and this breed is the “American Bully."

Choosing a bloodline

Razors Edge
Gottyline
Remyline
Daxline

Finding foundation dogs for your yard

Once you find the style of bully that you’re looking to breed, you will need to the right kennel to purchase from. We started with two males and a female, but that was not the best move. I wish someone would have advised us to start with females! You want to get your foundation females from a kennel that has been around for a while. 




Be sure to get detailed pedigree information on the dogs to ensure you are getting a quality line bred dog (Meaning that the same ancestors appear more than once in the 4 generation pedigree)


BULLY KING Mascot Louis V Line's VENOM

The Bully Market's Grand Champion Thee Buss
Line bred dogs usually produce the most consistent litters. Any kennel that has been around and knows what they are doing will usually line breed. There is a difference between line breeding an inbreeding.

Having a great dog in the pedigree several times is not always better, just because a breeder says 8X Dax (Dax is in the pedigree 8 times) does not mean it's better than a dog with Dax 1X.

We are using Dax as an example for this article, because Dax was unbelievable at producing very "bully" offspring. He throws great headpieces, neck, shoulders & chest.. but like any dog he has faults. Breeding a dog like Dax too many times can result in his negative traits being magnified ie: trouble breathing, heart issues, short life span. That's why you see so many inbred dogs passing before the age of 3.


It is important that the Daxline or other foundation dog is properly outcrossed. Good breeders know this. Dogs like Miagi & Kratos (not that we have a problem with these dogs) But they have many more issues.

Ever wonder where these hyped up exotics disappear to after 3 years? It's a place called doggy heaven. We will discuss line breeding and inbreeding in a future article.


A good quality foundation dog will usually run in the 2,500 – 6,000 price range. Anything more than this, don’t bother. I’ve seen kennels that have 10,000 price tags on their puppies. While they may be producing nice dogs, they usually don’t have anything that you can’t find cheaper somewhere else.

The reason people pay these ridiculous prices for dogs is always due to lack of knowledge about the breed. Anyone with any type of knowledge about American Bully bloodlines would never pay this much for a dog.

Just keep in mind, just because the price tag is high, doesn’t mean it’s worth it.

Finding a Stud dog for your yard






Most breeders offer a stud service. If you are new to breeding dogs, you should take advantage of this. Many people that get started in the dog breeding business usually purchase a stud dog or two along with some female dogs.

Housing, feeding, and taking care of stud dogs is expensive and you’re not always guaranteed to have a great stud dog once they mature.

The better way of going about this is to start off by purchasing female dogs. When they are ready to breed you can contact kennels that offer stud service or contact the kennel you purchased the female from.

You have a few benefits using a stud from another breeder instead of purchasing one yourself:
1. You can use a well known stud this will help with your sales

2. You can line breed your dog using the kennel that you purchased your female from. (Line breeding will guarantee more consistent litters.)

3. You may end up waiting two years- only to find out the dog you purchased didn’t turn out to be a worthy stud dog. (Avoid this all together by using studs from top breeders)

If you’re spending $2500-$4000 on a Stud fee for your female, use a kennel that will provide a contract that shows you exactly what you’re paying for. DO NOT SEND MONEY via Moneygram or Western Union unless you have already established a relationship with a breeder you trust.

If you send $2500 using moneygram and they disappear, you’re shit out of luck. Use common sense! If the breeder's name on Facebook is James "Hustlemyownmomma" Jenkins, don't send money!


Lastly, and one of the most important.. You need a following! $$$

It doesn't matter how badass your dogs are if nobody sees them. You will need a following on Facebook, Youtube and other social media outlets.

We Advertise, put together HD Videos of your dogs and also build business Facebook pages, Google + pages, Twitter, Youtube and connect them all and hand you the keys to grow your following. Ask about our customized Advertising programs to grow your following!

If you want to get in front of over 150,000 people, we are the best in the business. View our Advertising Costs. 




If you expect to collect Stud fees and increase litter sales, you can't be cheap. Invest in yourself or your program.. it doesn't have to be through us, but you need to do it.

American Bullies have excellent temperaments when socialized properly. If you put the work in when they are young, it will pay off in the long run. Always socialize your dogs as pups! Make sure that all social interactions are positive.

Having an aggressive dog can be a very big nuisance, not to mention a huge liability. If you own a dog that has the strength and power that an American Bully has, you need to put the work in to make sure they are socialized properly.

What’s Next?


Now that you’re armed with the basics, it's time to start doing your homework. Compare different kennels and find the one that you plan on partnering with to begin your program. By partnering with, we mean finding one that will assist you with your goals rather than just taking your money.


There is much more that goes into becoming a successful American Bully breeder, and we will go over that in future articles. Hopefully we've at least provided you with a starting point to begin your research.

Remember, it's better to be patient and make the right additions to your program, than to rush and later regret it.



GRCH El Toro Owned by Ivan Condor


The bottom line is that the majority of people that attempt to become breeders do not make money.

The few that are successful can do very well. If you are not improving the breed, have an outside source of income to support yourself between litters and have limited knowledge on breeding.. this isn't for you.

Let me repeat that. Anything and everything possible at some point will go wrong. If you don't have an outside source of income and cash reserves in the bank, you will fail.
Miserably.. and possibly lose a dog because you couldn't afford the surgery or medical treatment they will need. Be patient and responsible.. start after saving.

If you think you're going to be able to sell dogs for $2500-$5000 just because of a big name dog is in your pedigree, you're sadly mistaken. Without a solid reputation in the bully community and a proven track record of honest business, most people won't send the type of money you think you're going to be getting for your puppies.



CH MBBP's Rocky Has A Hard Head


If you're looking for a get rich quick scheme, this isn't it.

Unless you are furthering the breed or following your passion, keep your day job. There's enough dogs in shelters from "breeders" who wanted to get rich and didn't.

If you are truly passionate about this breed, you'll educate yourself on what it takes to be successful.

Find a mentor (someone who's been successful as a breeder and is willing to share their knowledge with you) and you might be one of the very few that do well and do things the right way.



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